Wince's Internet Marketing Blog! RSS

An blog for the inaugural Internet Marketing class at London Business School.

Spring 2009.

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08/09 blogs

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Mar
11th
Thu
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Hired! Aggressive networking gets the job done (CNN)

For all you internet marketers out there - an article that shows you can demonstrate your internet savvy by selling the one product that you know everything about: yourself.

The article is an interesting glimpse into how targeted ads on Facebook can be used to find a job. What surprised me most is how little money was actually used in the process.
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Oct
23rd
Fri
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Gary’s Social Media Count

Gary Hayes has put together a pretty cool widget tracking social media across the web. Check it out below.

(Via Frog Design Mind)

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Sep
29th
Tue
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Amazing brand story for Johnnie Walker (and all done in one take to boot).

With the potential for lower production costs in internet based ads (contrast JW with the compelling unofficial Trader Joe’s Commercial) is there a place for commercials like this anymore?  Sure it’s cool, but it really just is an ad campaign.  Think of BMW.  Now, anyone remember the BMW films campaign without the reminder that it existed?

Are ads with less bang-for-your-buck becoming irrelevant?

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Aug
6th
Thu
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Inside Twitter － An In-Depth Look Inside the Twitter World
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Aug
2nd
Sun
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The Age of Persuasion

While I was in search of entertainment today, I surfed my way to the CBC radio website and stumbled upon The Age of Persuasion. It’s a nifty little radio show going over topics in marketing. I’ve been enjoying listening to the shows today - it’s a great source for Marketing 101.

The episode Embracing New Media is a nice demonstration of the transition advertising makes with every new technology that is introduced. It’s brief on how Internet advertising is developing, but interesting none the less.

A page with episodes from Seasons 2 and 3 here.

Happy listening!

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Jul
31st
Fri
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Ads Follow Web Users, and Get Much More Personal

One of the first things we learned from a guest speaker in Internet Marketing was about this. It was surprising just how targeted the company actually was using cookies to track and place sequential advertising in sites that one wouldn’t think were affiliated with each other.
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May
26th
Tue
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Payoff Over a Web Sensation Is Elusive

If you can’t even monetize Susan Boyle over youtube, what can you monetize?
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May
5th
Tue
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This is a little surprising - Looking through my feeds on Newsfire it seems like the ad syndicator has decided that fashion site RSS feeds are the best place to target potential MBAs. Guess it reached me, right? Though I’d probably have a chat with http://www.mediafed.com if I were the school. Maybe looking at the School’s digital marketing strategy would be an interesting assignment for next year’s Internet Marketing class?

This is a little surprising - Looking through my feeds on Newsfire it seems like the ad syndicator has decided that fashion site RSS feeds are the best place to target potential MBAs.

Guess it reached me, right? Though I’d probably have a chat with http://www.mediafed.com if I were the school.

Maybe looking at the School’s digital marketing strategy would be an interesting assignment for next year’s Internet Marketing class?

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Apr
20th
Mon
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Brits use SEO strategies to fight terrorism

Not settled just being sophisticated when it comes to Internet Marketing, the Brits manage to use SEO as a counter-terrorist measure.

I guess when you have a hammer…
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Apr
16th
Thu
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Your business card is crap.

This is amazing, simply amazing.

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